最近发现一个很有趣的现象，越是知名度高的品牌，在网上可以检索到的信息数量越多，即信息密度越高。相反那些不太知名的品牌，在网上可以找到的信息寥寥无几。那是为什么呢？为什么我们家产品那么好，就是成不了一个知名品牌呢？是因为信息密度不够。

信息密度指的是在多个平台（图文类的百度，视频类的某音等等）上搜品牌名，出来的结果数，结果数越多，信息密度越高，反之则越低。一个最直接的例子是，在百度图片搜品牌名，看看自家产品的图片能出来几张。但凡是知名的品牌如KKV，完美日记，搜出来的结果翻个几页都翻不完。你搜下自己家的产品名称，不要说翻个几页了，可能百度直接提示：您搜索的信息不存在。这就尴尬了，所以说你们家的产品成不了品牌是有原因的，信息量不够。

如何从零开始推一个快消品品牌呢，我们第一个要做的是把自媒体铺开，按照每天一篇推文的节奏，在十几个自媒体上发文，文案有两个方向，一个是植入品牌词，一个是植入行业词。现在的年轻消费群体都喜欢刷短视频、公众号等等，我们可以考虑在这些方面下手来推销自己的品牌。第二个方法直接简单-就是发传单，但是现在是网络时代，所有人无论走路还是坐车基本都是在看手机，传单起不到很大作用！
信息密度就是广告的覆盖率，覆盖率越高，越能打透消费者。

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Recently found a very interesting phenomenon, the more well-known brands, the more information can be retrieved online, that is, the higher the information density. On the contrary, those less well-known brands can find very little information online. Why is that? Why is our product so good, is not a well-known brand? Because the information density is not enough.
 Information density refers to the search of brand names on multiple platforms (Baidu, video, etc.). The more the results, the higher the information density, and vice versa. One of the most direct examples is in Baidu pictures search brand name, see their own products can come out a few pictures. But all famous brands such as KKV, perfect diary, the results can not be turned over a few pages. You search their own product name, do not say a few pages, perhaps Baidu direct hint: you search information does not exist. This is embarrassing, so your products can not become a brand for a reason, not enough information.
 How to push a fast consumer brand from scratch, the first thing we have to do is to spread out the self-media, according to the rhythm of a daily tweet, in a dozen self-media posts, copywriting has two directions, one is implanted brand words, One is implanted industry words. Today's young consumer groups like to brush short videos, public numbers and so on, and we can consider selling our brands in these areas. The second method is direct and simple-is to distribute leaflets, but now is the Internet era, everyone whether walking or riding is basically looking at mobile phones, leaflets do not play a great role! Information density is the coverage of advertising, the higher the coverage, the more able to penetrate consumers.Guangzhou 8,000 li shelf Co., Ltd. is a fast consumer store shelves, NOME home shelves, smart jewelry shelves, famous products shelves, OCE life concept hall, KKV life collection stores, shopping shelves, cool music tide play shelves.
 Strength source manufacturers direct sales, customized, export abroad, original factory delivery, one-stop shop customization, one-stop design and installation, factory direct sales, value for value ratio, strength manufacturers, free plane layout! KVV shelves, FUNLINK life club, WESTLINK life club, THE BODY SHOP, shu uemura, NOME shelves, MINISO name, THE GREEN PARTY greens! Guangzhou 8,000 li shelf Co., Ltd. integrity, strength and product quality has been recognized by the industry. Welcome friends from all walks of life to visit, guide and business negotiations.