自2013年敞开实体店互联网化进程后，苏宁推进线上线下交融的O2O形式在2014年初显成效，遍布全国的1600家苏宁实体门店都成为它的物流配送网点，为线上销信途径供给落地化的本地效劳，成为最新推出“急速达”效劳强有力的支撑根底。
After opening the Internet process of the entity store in 2013, the O2O form of suing's promotion of line and line has been effective in 2014. The 1600 Suning entity stores all over the country have become its logistics distribution network, providing local service for the online marketing channel, and becoming the latest "quick" service. Support the bottom.
此外，物流企业也在积极探索线上事务。去年5月，顺丰速运推进“嘿客”事务，试水O2O，并于本年晋级为“顺丰家”。物流是电商与客户直接触摸的环节，也是O2O形式完成的重要因素。电商企业从线上竞赛的“红海”转向线下“蓝海”，而线上线下途径全面打通所构成的物流网络覆盖和效劳将成为竞赛胜出的关键。
In addition, logistics enterprises are also actively exploring online transactions. In May of last year, SF EXPRESS launched the "Hey guest" business, testing water O2O, and promoted to "Shun Feng family" this year. Logistics is the direct touch of e-commerce and customers, and is also an important factor in the form of O2O. From the "Red Sea" to the "blue sea" from the "Red Sea" of the online competition, the coverage and service of the logistics network made up of line and line will be the key to the competition.
“出海”+“下乡”
"Go to sea" + "go to the countryside"
跨境电商和乡村电商成为商场热门，加快“出海”、“下乡”成为电商物流未来重要的开展方向。电商物流迎来开展关键，物流效劳转型也势在必行。据商务部统计数据显现，2013年中国跨境电商交易额突破3.1万亿元，到2016年将增至6.5万亿元，年均增速挨近30%。
Cross border electricity providers and rural electricity providers have become popular in shopping malls. Accelerating the "sea going" and "going to the countryside" will become an important direction for the future development of e-commerce logistics. The key to the development of e-commerce logistics is the transformation of logistics service. According to statistics from Ministry of Commerce, China's cross-border electricity supplier turnover exceeded 3 trillion and 100 billion yuan in 2013, and will increase to 6 trillion and 500 billion yuan by 2016, with an average annual growth rate approaching 30%.
跨境电商物流出现多种形式共同开展的多元化业态。因为跨境电商单笔订单的产品数量较少、体积较小，所以在线外贸卖家向海外买家发货一般通过世界快递或世界外贸小包两种方法。因为邮政包裹配送时间长、包裹无法全程追踪、清关妨碍等坏处显着，这不只极大地检测海外用户耐性，也严峻制约了跨境电商的进一步开展。
Cross border e-commerce logistics has diversified forms of diversification. Because the number of single orders in cross-border e-commerce is small, and the volume is small, there are two ways for online sellers to deliver goods to overseas buyers through world express or world foreign trade package. Because the postal parcel has long delivery time, the package can not be tracked all the way, the customs clearance hinders and other disadvantages, this is not only a great detection of the patience of overseas users, but also severely restricts the further development of cross-border e-commerce.
乡村电商物流成为热门。去年中央一号文件初次提出“加强农产品电子商务途径建设”。有统计数据显现，现在全国农产品电商途径已超过3000家。
Rural e-commerce logistics has become a hot topic. Last year, the first document of the Central Committee put forward "strengthening the construction of e-commerce channels for agricultural products". Statistics show that there are now more than 3000 outlets for agricultural products in the country.

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